Watch auctions have evolved from relatively staid events for die-hard collectors into ever increasingly well-hyped media events for the ultra-wealthy.

And while that’s not a bad thing in itself, the excited rhetoric, stratospherically high estimates, and hammer prices often attract attention away from the watches themselves, making it easy to lose track of what made these Swiss made Rolex replica watches so desirable in the first place.

When the dust settled on the 2016 Phillips Start-Stop-Reset auction of stainless steel chronographs in Geneva, the an extremely rare top UK fake Rolex Oyster Zerograph Monopusher Flyback Chronograph watches stood out from the very strong field.

In the spirit of go big or go home, let’s look at one of the most desirable timepieces ever to come up at auction: perfect Swiss replica Rolex Reference 3346 watches in stainless steel from 1937.

This cheap 1:1 Rolex copy watches was lot 36 in the 2016 Phillips Start-Stop-Reset auction, and it ended up hammering for 389,000 Swiss francs at the May sale.

This is what makes this 80-year-old timepiece so desirable:

It’s one of the rarest Rolex references ever with only this one model having surfaced
It was the very first Rolex chronograph in an Oyster case.
It was a calibrated rotating bezel, the template for all luxury replica Rolex sports watches that followed.

This flyback chronograph was the most complicated movement that Rolex fake watches online had ever made at the time, is was developed in-house and was patented.

It is the only flyback chronograph that Rolex has ever made.

It also happens to be the very first Oyster-cased chronograph that Rolex has ever made.

It includes the very first revolving bezel Rolex outfitted best Rolex super clone watches with. This feature would not become a serial element at the brand until the 1950s.

Its California dial is a feature that is found on only one of two Rolex fake watches wholesale UK. Ever.

The hammer price of 389,000 Swiss francs was near the middle of its estimate, which was between 250,000 and 500,000 Swiss francs.