Sotheby’s London auctioned a precious Rolex Ref.6264 “John Player Special” with gold bracelet. Sotheby’s held this auction online. The rare and distinctive watch attracted 17 bids from 5 bidders and finally it was sold at 1,215,000 pounds.

The estimated price of this black dial imitation Rolex is 320,000 pounds to 650,000 pounds. While the final price is 1,215,000 pounds, achieving two times of the highest estimated price. The special watch creates three records: Sotheby’s online auction, Daytona John Player Special and auction record in the UK.

Majority of ref.6264 is crafted by stainless steel, which was created in 1969. The name of this Rolex is derived from the classic John Player Special black and gold racing paint of the Lotus team of Formula 1 in the 1970s.